The morning everything changed — an extract from The Agency Path
Most agency founders can name the exact morning their practice became something larger — even if they did not recognise it as such at the time.
Collective wisdom and timeless reflections for agency founders
Most agency founders can name the exact morning their practice became something larger — even if they did not recognise it as such at the time.
Building an agency is not about scaling your output. It is about translating something that was entirely personal into something that others can do — and sustain.
You did not set out to build a business. You set out to do good work, and the work led here. That origin is honourable — and, at this stage of the journey, insufficient.
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